About Us

Rep your favourite show with style.

I've always been a musical theatre nerd, but I noticed the only apparel for fans was so glaringly unsubtle. I wanted to be able to fangirl with more finesse, and only those who get it, get it.

IYKYK is run by working West End performers, so we always have our finger on the pulse with the latest shows. That being said, if you have any requests please do not hesitate to contact us on Instagram @iykykwestend - we love hearing your ideas!